Baby Announcement Ideas | VistaPrint UK (2024)

Estimated reading time: 3 minutes

Your bundle of joy has arrived! Now that you’re settling in at home, we have a feeling you’ll want to announce your new addition to everyone you know. And while you might share the news of your little one via social media, a traditional birth announcement is a fun (and more formal!) way to introduce them to the world. A baby announcement card also acts as an official first photo, which your loved ones are sure to put up on the mantelpiece.

Read on to learn more about crafting the perfect baby announcement card, including answers to the following questions:

1. What do I include in a birth announcement?
2. Who should get one?
3. When should I send them out?
4. What kind of design should I choose?

1. What do I include in a birth announcement?

Your baby announcement should include some basic information about your new arrival — you can include as much or as little as you’d like. Including a photo of your newborn (or even a family shot) is a great addition to your announcement.

Here are some other things to consider including in your announcement:

• Baby’s full name
• Birth date, along with time and location
• Adoption date, if applicable
• Weight
• Length
• Gender
• Parents’ names
• Siblings’ names

You shouldn’t include a link to a gift registry, since this is a birth announcement and not a baby shower invitation. And don’t worry about writing a personalised note on each card — this isn’t at all expected, and you already have your hands full taking care of your new baby.

2. Who should I send a birth announcement to?

When it comes to baby announcements, you don’t need to send one to everyone. You should send one to anyone who attended your baby shower, if you had one, and to any other family members, friends and close colleagues you would like to share the news with. Consider dropping an announcement into your neighbours’ letterboxes too, if you’re close with them.

You might also send a birth announcement to anyone involved in your birth or pregnancy that you feel close to. Maybe a friend you made at your antenatal class, or your midwife or doula.

3. When should I send out my birth announcements?

The short answer is the sooner, the better. Though traditional etiquette allows until the six-month mark to get your baby announcements in the post, most people aim to send them within two months of the birth date. If you want to get your announcement cards out as quickly as possible, do some prep work while you’re pregnant. Get your envelopes stamped and addressed, choose a template you like, decide what kind of message you want to include and fill it out with all the information you can (maybe you already have a name picked out!). Once you’re home from the hospital, you can add the finishing touches to your design.

Many new parents plan newborn photo sessions for their new arrival. If you want to include one of these images in your birth announcement, timing is everything. So, if you want those sleepy newborn poses, you’ll need to plan your photo shoot 5-12 days after giving birth, and give the photographer a few weeks to get photos back to you.

4. What kind of design should I choose?

Picking your announcement card template should be fun — choose a design that reflects your personality and values, or stick to a trend-forward option. Whether you already have a colour scheme in mind or need help getting started, here are some baby announcement card ideas to help you get inspired.

Whatever design you choose, your baby announcement card will be adorable.

Traditional

A traditional, elegant design never goes out of style. A script-style font and muted colours allow people to focus on any photos you include.

Minimal

Just because you’re announcing a baby, it doesn’t mean you can’t be chic. A modern, minimal style can be achieved with light colours and minimal text.

Typographic

Using a beautiful font can add a touch of elegance to your announcement. This style works especially well if you don’t have photos of your baby just yet, and will put the focus on your newborn’s name.

Greenery and florals

A floral design is especially perfect for spring and summer babies, and greenery is a gorgeous touch at any time of year. Choose a floral design that reflects your new arrival’s gender,or keep it neutral with a more rustic template.

Celestial

Find a template in this on-trend style that uses moons, stars, clouds and other celestial-inspired motifs. It’s an announcement card design idea that’s almost as dreamy as your newborn.

Adventure

If your family is known for globetrotting travels or weekend adventures, add a sense of adventure to your announcement. This is also the perfect card design to include a ‘Hello, world!’ message.

Colourful patterns

Like to be bold? A brightly-coloured design can really stand out in the post, and nostalgic checked patterns are very in style right now.

Animals

Whether a stork motif or elephant illustration, an animal-themed birth announcement will bring a touch of whimsy to any letterbox.